Reminiscing Web 1.0
April 12th, 2012 No comments »
I’m addicted to Facebook .Yes, and it’s bad for the health.
Every now and then I check my account. I look forward to comments and posts. I’m excited about the new album and the picture tags. And the most exciting part? It’s not just me who’s doing it: everyone seems to be into it!
But who was using Facebook, Twitter, and other social networking (ok, let’s include Friendster) site
Relationships: Always a Popular Topic for Social Media
February 21st, 2012 No comments »
The following is a contribution from guest writer Al White, a noted social media specialist. It is an example of a blog post that attracts readership, due to its topic regarding relationships, as well as references to the latest trends.
I haven’t written for a long time. I have a list of blogs or thoughts in my head that I have already started but have to finish before I post. I am in a hyper mode. So many th
New Year’s Resolutions for a Social Media Seller
January 9th, 2012 No comments »
Happy New Year social media sellers! Now that we have a fresh year ahead of us, it’s a nice time to start it right by having some new year’s resolutions. I understand that the word ‘resolution’ may not be that inviting. But this article will talk about things that will be useful to you as a social media marketer. These aren’t the usual promises that you eventually break. They are easy
Social Media and the Luxury Market – The Start of a New Relationship
January 2nd, 2012 No comments »
Higher end and luxury brands have the reputation of exclusivity and inaccessibility. To some extent, they want to keep it that way. However, the rise and presence of new media today can no longer be ignored and only a very few of these brands decide to not invest in social media.
Luxury brands have long since regarded digital media with skepticism, keeping their PR and marketing strategies in the traditional lane.
What Makes Your Business Unique?
October 7th, 2011 No comments »
Every company has that statement that perfectly outlines how its business is different from its competitors. A unique selling position (USP) recognizes what makes a particular business the better choice, and why the target market should choose that company among the rest. As a company, your USP must be able to help you focus on marketing goals. What are the marketing tools that prove to be successful?
Your USP shou How You Can Make Your Small Business Grow
January 22nd, 2011 No comments »
If you are interested in helping your small business to grow in all the latest ways, you will want to know a little bit about small business crm. Crm stands for customer relationship management, and it means anything that you do to go ahead and try to form better relationships with those that you serve. In doing this, you are going to be able to build better bonds and probably make more money off of the custom
How FB, Twitter is Embracing Marketing
December 11th, 2010 1 comment »
With the constant revamping by Facebook and lately, Twitter, the two social media leaders are now undisputedly indispensable tools for marketing professionals. Some of the enhancements on these social media sites are actually designed to support marketing.
By investing in social media marketing, these companies are able to produce more content and interact more with its customers. This is also beneficial to the Virgin Airlines: A Study Social Media Marketing
October 9th, 2010 1 comment »
Virgin America took a smart step in social media branding by launching Toronto, its first ever international destination, on Twitter. Airlines usually opt for traditional advertising, however, Virgin America decided to take the smarter alternative without having to spend a single cent.
As part of its Twitter launch, Virgin offered a 50% discount on flights to Toronto for the first 500 Twitter followers who get the The Role of Social Media in Marketing
September 13th, 2010 1 comment »
What exactly is the role that social media plays in marketing?
First, we have to know what social media is. Social media are media created for social interaction which uses highly accessible publishing techniques. These media are usually the internet or mobile based. A few known examples include Twitter, Facebook, MySpace and YouTube.
Social media enables marketers to communicate with their customers, both current